Sales compensation that creates clarity, confidence, and trust
Apex helps growing sales teams design clean, defensible compensation plans leaders can stand behind and reps trust.
What We Do
Apex partners with sales and finance leaders to design or refine core sales compensation plans.
Most compensation problems are not caused by bad math.They come from incentives that send mixed signals, plans that are hard to explain, and systems that slowly lose credibility as teams scale.
Our work focuses on aligning incentives to real business priorities, reducing confusion and exceptions, and creating compensation plans leadership can roll out with confidence.
How We Work
Good compensation design creates clarity.
Great compensation design creates confidence.
Rather than starting with benchmarks or optimization, we start by aligning leadership on what behaviors the business actually wants to reward.
From there, we design plans that are simple, defensible, and easy to explain.
Sales Compensation Foundations
A focused engagement designed to bring clarity and confidence to your core sales compensation plans.
We work with sales and finance leadership to design or refine compensation plans that align incentives to real business priorities, reduce confusion and exceptions, and scale cleanly as your team grows.This engagement is decision-driven, not theoretical.
What this typically includes
Design or refinement of core sales compensation plans (AEs, SDRs, and frontline managers)
Clear quota, crediting, and payout logic
Incentive alignment to desired behaviors and priorities
Guardrails to reduce discounting, edge cases, and exceptions
Leader- and rep-ready documentation for rollout
What this is not
Ongoing commission administration or payroll processing
CRM or RevOps implementation
One-off math checks or benchmark-only work
Open-ended advisory or optimization projects
Most engagements run 4–6 weeks and focus on 1–3 core compensation plans. Scope and complexity determine final structure.
Who we work with
Apex is a strong fit for growing B2B sales teams that are beginning to feel strain in their compensation plans.We typically work with companies that:
Are scaling a sales team and adding structure
Have sales and finance leaders who want alignment and clarity
Care more about defensibility and trust than squeezing out optimization
Are preparing for growth, new roles, or increased scrutiny
About Apex
Apex was founded to bring clarity and discipline to sales compensation at growing companies.I have spent my career working closely with sales and finance leaders as teams scale, where compensation often becomes a source of confusion, debate, and misalignment. My approach is practical and decision-driven, focused on creating systems that actually work in the real world.I design compensation plans leaders can explain with confidence, reps can trust, and finance can support without constant exceptions or rework.
If you are rethinking how compensation supports your sales team, I am happy to talk through whether this is a fit.